New web-based training (WBT) on Atingi helps participants to explore how to market a business on social channels. Available in English and free of charge.

This self-paced course developed by the Ghanaian-European Centre for Jobs, Migration and Development (GEC) will help you to market your business on social channels and show you how to effectively reach your audience. You will get an introduction into digital marketing and social media and learn how to use social media. You will also learn about different social media platforms and how your business can be found on Google. It will take you about 90 minutes to complete this course and you will receive a certificate a digital certificate.

Who is this course for?

The course is intended for SME professionals in management positions, and anyone interested in the topic. It has a focus on the Ghanaian market but is still relevant for related markets.

What will you learn?

• You learn the main concepts of digital and social media marketing
• You will learn how to explain the value of online media in promoting a business
• You will learn how to generate leads through online resources appropriate to the business

Course Contact: Should you have queries regarding the course, please contact the Ghanaian-European Centre for Jobs, Migration and Development (GEC) via email to gec@giz.de. .

How can I access the course?

Please register first for the WBT on the digital learning platform Atingi. Afterwards follow the link to the Digital & Social Marketing course.